Guillaume Jourdan founded VitaBella – a Luxury Wine Marketing & Communication Company - in 2004 and has helped more than 50 international wine estates to develop brand awareness and improve brand image by building customized strategies. He lives in Paris (France).
As consultant, his experience is as deep as it is diverse encompassing the disciplines of advertising, branding, sales promotion and public relations. Most notably he has worked with companies in a strong international environment and had to deal with complicated issues in American, Asian and European countries.
As Wine expert, he has a deep knowledge of old wines (especially Bordeaux, Burgundy and Rhone Valley) and a very good understanding of most of the fine wines produced both in Old and New World. During his regular trips to wine-producing regions, he always considers tasting new wines and meeting some acclaimed winemakers.
He is the coauthor of The impact of Label Design on Consumer Buying Behaviour, two VitaBella – Phebos reports that helped the wine industry to make changes on labels in order to increase sales and profitability.
He is wine judge in some international competitions such as Chardonnay du Monde in France or Mundus Vini in Germany. He also has been honored with induction into L'Ordre des Coteaux de Champagne (Champagne), La Confrérie des piliers Chablisiens (Burgundy) and into La Commanderie du Bon Temps (Bordeaux).
A native of the Rhone Valley, in the South of France, Guillaume studied Business School in Paris and Master of Business Administration at Trinity College in Dublin (Ireland).